Marketing & Consulting

Best Practices for Consulting & Virtual Consulting

Do you have a marketing plan in place but are looking for better results or perhaps would like a second opinion? You can now get the marketing help you need with in-depth marketing planning sessions and site visits or simply a phone consultation. We can help you evaluate what is working in your current marketing and what isn’t, explore new marketing opportunities, and discuss strategies based on your organization’s needs and goals.

Dive

Dig deep into your history, goals, industry, market and demographic to define message.

Construct

Plan teams, branding and marketing based on goals, timelines, and budget.

Launch

Actualize your project… Launch web sites, print marketing pieces, and show up.

Gauge

Analyze results and strategize as needed in order to directly foster goal achievement.

Basic Marketing Plan for Service Line

Client Involvement

Complete Questionnaire

1-2 Hours of Phone Meeting

Game Plan

Utilize existing industry data and our industry knowledge to craft a basic marketing plan based on the customer’s current needs.

Work with client to identify the current market and demand for the service line
Assist client in identifying current market share and growth opportunities
Create a basic marketing plan that includes specific marketing action items targeted at service line.

Custom Marketing Assessment & Action Plan for Service Line

Client Involvement

Complete Questionnaire

1-2 Hours of Phone Meeting

1-2 Days Site Visit

Game Plan

Utilize existing industry data and industry expertise we will work with you to create a robust, integrated marketing plan that will be customized for your market.

Assist client in preparing a SWOT analysis, competitive analysis, and external market environment assessment.
Assist client in identifying current market share and growth opportunities.
Work with client to determine current marketing budget, identify excess capacity and any organizational constraints.
Create a comprehensive and integrated marketing plan that includes specific marketing action items targeted at service line.
Assist client with identifying targeted advertising opportunities, direct marketing, tradeshows/health fairs, outreach plan, promotional events and website/social media strategy.
Assess current marketing collateral and recommend graphic design if necessary.
Review online presence including website, social media, SEO and SEM.
Identify current and existing benchmarks and measures to track marketing activities.

Optional Add-On

Additional one day site visit 3-6 months following the implementation of the marketing plan to include:

Assist client in measuring key metrics including change in market share and referral patterns.
Reassess marketing strategy based on key metrics and recommend changes if necessary.
Create long term growth strategy for service line and ongoing performance monitoring timeline.

Integrated Marketing & Implementation Action Plan

Client Involvement

Complete Questionnaire

1-2 Hours of Phone Meeting

3-Day Site Visit with Interviews

Game Plan

We will utilize existing industry data, our practical expertise, marketing tactics and marketing strategy to create a robust, integrated marketing plan for all service lines within the organization.

Assist client in preparing a SWOT analysis, competitive analysis, internal evaluation and external market environment assessment.
Assist client in identifying current market share and growth opportunities.
Work with client to determine current marketing budget, identify excess capacity and any organizational constraints.
Create a comprehensive and integrated marketing plan that includes specific marketing action items targeted at service line.
Assist client with identifying targeted advertising opportunities, direct marketing, tradeshows/health fairs, outreach plan, promotional events and website/social media strategy.
Assess current marketing collateral and recommend graphic design if necessary.
Review online presence including website, social media, SEO and SEM.
Identify current and existing benchmarks and measures to track marketing activities.
Assist client with the implementation of marketing action items and ongoing support to ensure the marketing plan is being executed as it was designed.

3-6 Months Later

Following the implementation of the integrated marketing plan, an additional 1- 2 day site visit will occur with the following objectives:

Assist client in measuring key metrics including change in market share.
Reassess marketing strategy based on key metrics.
Recommend next steps for marketing staff/management team to continue.
Create presentation highlighting marketing activities and key metrics and and referral patterns. Make changes if necessary to leverage existing marketing plan while exploring new growth opportunities and changes in the market/environment.