Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
As we wrap up this series on an Introduction to Radiology Marketing, it’s interesting to look back on my start in radiology marketing over two decades ago—without a shred of experience in radiology. The journey has been one of continuous
We’re on to article three of this series, where we’ll build on our introduction to radiology services and the role of the marketer from article one and effective marketing strategies that highlight those services from article two. The first two
Imagine stepping into the world of radiology marketing without a background in radiology. This was my starting point in 2002. I was armed with marketing and graphic design skills, but the intricacies of radiology were like a foreign language. The
In the fast-paced world of healthcare marketing, establishing a robust personal brand has never been more critical. Personal branding goes beyond mere visibility; it’s about positioning yourself as a trusted authority in your field, someone whose insights and contributions are
In the ever-evolving healthcare landscape, a radiology practice’s online presence is more than a digital billboard; it’s a dynamic interface to connect with patients and referring physicians. For operations managers, understanding when and how to redesign your business website can
Marketing for OBLs has been making waves recently, and I’ve been fielding many questions. So, let’s dive into radiology’s newest hidden gem – the office-based laboratory (OBL). They come with their own unique set of challenges, and marketing is right
Search Engine Optimization (SEO) is the backbone of successful digital marketing strategies. At its core, SEO helps businesses increase organic traffic to their website, improve brand visibility, and enhance customer experience. By optimizing a website for user intent, marketers can
For years, I’ve advocated for content writing, urging marketers to churn out copious amounts of fresh content to appease the ever-hungry search engines. But times have changed, my friends. The rules of the game have shifted, and it’s time to
If there is one thing I have stuck with throughout my career, it’s to remain curious. I approach every day as an opportunity to learn something. It might be learning something new, how something works, finding inspiration, or gaining confirmation
With the current financial uncertainty, it can be hard to know what to do when it comes to marketing. Which marketing tactics are best to invest in? Should you conserve your budget or spend money? Financial Uncertainty and Its Impact
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