Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
Radiology marketers know all too well the challenge of demonstrating the impact of their work, especially in smaller practices. With fewer resources, smaller teams, and leadership that may not always see marketing as a revenue-generating function, proving marketing ROI can
It’s the end of the year, and many of us find ourselves staring at a mix of data points, campaign results, and budgets. Some initiatives soared, others stumbled, and then there are the “what-ifs”—the nagging feeling that more could have
As we wrap up this series on an Introduction to Radiology Marketing, it’s interesting to look back on my start in radiology marketing over two decades ago—without a shred of experience in radiology. The journey has been one of continuous
We’re on to article three of this series, where we’ll build on our introduction to radiology services and the role of the marketer from article one and effective marketing strategies that highlight those services from article two. The first two
Imagine stepping into the world of radiology marketing without a background in radiology. This was my starting point in 2002. I was armed with marketing and graphic design skills, but the intricacies of radiology were like a foreign language. The
In the fast-paced world of healthcare marketing, establishing a robust personal brand has never been more critical. Personal branding goes beyond mere visibility; it’s about positioning yourself as a trusted authority in your field, someone whose insights and contributions are
In the ever-evolving healthcare landscape, a radiology practice’s online presence is more than a digital billboard; it’s a dynamic interface to connect with patients and referring physicians. For operations managers, understanding when and how to redesign your business website can
Marketing for OBLs has been making waves recently, and I’ve been fielding many questions. So, let’s dive into radiology’s newest hidden gem – the office-based laboratory (OBL). They come with their own unique set of challenges, and marketing is right
Search Engine Optimization (SEO) is the backbone of successful digital marketing strategies. At its core, SEO helps businesses increase organic traffic to their website, improve brand visibility, and enhance customer experience. By optimizing a website for user intent, marketers can
For years, I’ve advocated for content writing, urging marketers to churn out copious amounts of fresh content to appease the ever-hungry search engines. But times have changed, my friends. The rules of the game have shifted, and it’s time to
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