Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
In November 2016, Facebook announced that it has been over-reporting 7 and 28-day organic page reach—by a lot, due to a software bug that went live in May 2016. [1] They apologized, in an unofficial “rock star tour” kind of
Here in Colorado, fall has given way to the colder temperatures. The brightly colored leaves have faded away, and the smell of pumpkin and spice linger in the air. An early morning combination of a Pumpkin Spice Latte and working on this week’s NFL picks,
In the July/August 2016 issue of the RBMA Bulletin, I wrote about “Targeting With Social Media Advertising,” and specifically, using Facebook. Because the topic is so broad, I am continuing with this issue. I will share some advanced targeting techniques
Social media advertising in its most basic form is simple. It’s inexpensive when compared against the numbers of people you can reach; there are numerous objectives to choose from to satisfy your overarching goal; and reaching your target audience through
Moving. I’ve maintained the mindset that it’s an opportunity to start fresh in many ways, but let’s face it, it can be really rough at times. You want the entire process to go smoothly. You need it to be a
When I think of governance, I don’t naturally think of marketing. I also tend to think that governance is oftentimes thought of strictly as “the Government” and we don’t realize all of the places where some form of governance can
Just what you need—a fresh start. A new year is a time to kick off best-laid plans, try a few new things, and discover what works best in marketing. This is your year, you can feel it. Taking into consideration
Adopt The Traits of a Successful Marketing Leader You have most likely been tasked with arriving at new ways of applying marketing strategy to propel growth. The only way to grow is to apply strategy and the only way to
Staying Ahead of the Curve Saturated by images of marketing funnels—convinced you are—by the process of moving prospects through the well-defined stages of awareness, consideration, right down to action. Businesses need to create a digital footprint to stay ahead of
Everything Online Creates a Digital Footprint It’s not the size of your digital footprint that matters, it’s the strength…the effectiveness. A guiding question when you’re ready to put your foot down should be “where are my customers engaging content and
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