Marketing Strategy

In the Spotlight

Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.

If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.

Tag: Marketing Strategy

Mixed Signals Conserve Or Splurge February 2023 Page 0001

Mixed Signals: Conserve or Splurge?

With the current financial uncertainty, it can be hard to know what to do when it comes to marketing. Which marketing tactics are best to invest in? Should you conserve your budget or spend money? Financial Uncertainty and Its Impact

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Leadership View Budget Season Oct 2022 Page 0001

Leadership View: Budget Season

Deep in the middle of the 4th quarter, you have your sight set on next year’s revenue projections, which means you’re knee-deep in budgeting and planning. It’s one of the most critical and challenging times of the year. Budget season

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A Brand Is Born February 2022 Page 0001

How to Train Your Brand

A Brand is Born As soon as something exists, so too does the impression it makes on the world. All of those impressions add up to a brand. A brand is wild and complex and takes on a life of

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Repaving The Road To Marketing Success Feb 2021.pdf

Repaving the Road to Marketing Success

It’s a new year. There is light at the end of the tunnel. Right now, many marketers are writing retrospectives about 2020. They are going over everything that happened and the impact. I am taking a different approach. I want

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Tangled Up In Turnover December 2020.pdf

Tangled Up in Turnover

Employees leave. It is a given in any industry, and turnover is something all business leaders must learn to manage. The cause, whether culture or compensation, a medical or maternity absence, or a COVID furlough, produces a profound impact. When

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Doubling Down

If you’ve ever played blackjack, you know when you are feeling sure of your hand, you double down on your bet prepared to come out the winner. But if the next card pulled doesn’t work in your favor, you risk

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The Path Forward | RBMA Bulletin

The Path Forward

By the time you read this, like me, you might be saying “What. Just. Happened?” And even more important, “How do we carve our path forward?”

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Craft Your Budget Pitch RBMA Bulletin

Craft Your Budget Pitch

Have you ever made a mistake – not one you can’t recover from, but a mistake nonetheless? A mistake that makes you crazy because you can’t help think ‘how could I have messed that up?’ As we slide into the

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