Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
We’re on to article three of this series, where we’ll build on our introduction to radiology services and the role of the marketer from article one and effective marketing strategies that highlight those services from article two. The first two
Imagine stepping into the world of radiology marketing without a background in radiology. This was my starting point in 2002. I was armed with marketing and graphic design skills, but the intricacies of radiology were like a foreign language. The
If there is one thing I have stuck with throughout my career, it’s to remain curious. I approach every day as an opportunity to learn something. It might be learning something new, how something works, finding inspiration, or gaining confirmation
With the current financial uncertainty, it can be hard to know what to do when it comes to marketing. Which marketing tactics are best to invest in? Should you conserve your budget or spend money? Financial Uncertainty and Its Impact
Artificial intelligence is used in everything from combat drone projects to photo AI, virtual reality, and augmented reality. However, many of these uses are far from becoming mainstream. We’re already seeing AI used in marketing to help provide more personalized
Deep in the middle of the 4th quarter, you have your sight set on next year’s revenue projections, which means you’re knee-deep in budgeting and planning. It’s one of the most critical and challenging times of the year. Budget season
Marketing technology. It’s charming and sophisticated. It will attempt to solve every conceivable marketing challenge. It is designed to increase speed, foster productivity, and create more memorable customer experiences. Whether you create content to build awareness, drive demand for products
Seeking inspiration for improvement or new ideas is something we do in many areas of life and business. Are you looking for a new recipe? Check Pinterest. Want to redecorate? Give Modsy a try. Need home improvement advice? Home Depot
Your radiology practice didn’t just happen overnight. There was a process by which your practice was established, with your product and service offerings. By now, you know that an “if you build it, they will come” strategy just isn’t enough.
Now more than ever, an effective content strategy is important to the growth and success of your radiology business. Just because it’s essential, though, does not mean that you’re using it to its fullest potential. The statistics speak for themselves.
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