Radiology Marketing

In the Spotlight

Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.

If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.

Tag: Radiology Marketing

Repaving The Road To Marketing Success Feb 2021.pdf

Repaving the Road to Marketing Success

It’s a new year. There is light at the end of the tunnel. Right now, many marketers are writing retrospectives about 2020. They are going over everything that happened and the impact. I am taking a different approach. I want

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Tangled Up In Turnover December 2020.pdf

Tangled Up in Turnover

Employees leave. It is a given in any industry, and turnover is something all business leaders must learn to manage. The cause, whether culture or compensation, a medical or maternity absence, or a COVID furlough, produces a profound impact. When

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Creating A Winning Social Media Strategy in Trying Times

Those who are most successful in social media marketing connect with their audience with forethought, understand who the audience is, and give them content that they care about. In the midst of a worldwide crisis, social media success requires all of that and more.

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Doubling Down

If you’ve ever played blackjack, you know when you are feeling sure of your hand, you double down on your bet prepared to come out the winner. But if the next card pulled doesn’t work in your favor, you risk

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The Path Forward | RBMA Bulletin

The Path Forward

By the time you read this, like me, you might be saying “What. Just. Happened?” And even more important, “How do we carve our path forward?”

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Craft Your Budget Pitch RBMA Bulletin

Craft Your Budget Pitch

Have you ever made a mistake – not one you can’t recover from, but a mistake nonetheless? A mistake that makes you crazy because you can’t help think ‘how could I have messed that up?’ As we slide into the

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ROI Alphabet Soup RBMA Bulletin

ROI Alphabet Soup

Key: ICYMI – In case you missed it LOL – Laugh out loud TYT – Take your time GR8 – Great OTOH – On the other hand DIY – Do it yourself IDK – I don’t know ICYMI measuring and

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4 Marketing Trends for The Year Ahead RBMA Bulletin

4 Marketing Trends for The Year Ahead

At the risk of sounding like a broken record, you’ve long since emerged from your holiday cookie-coma, your New Year’s resolution is in full swing, and you have both feet firmly planted in 2019.  Time to dive into new and

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